Meet Reema Arora, fashionista and founder of Eventique Concepts, a luxury lifestyle exhibition…
Eventique Concepts by Reema Arora is Delhi’s first of its kind exhibition that brings together the best of designers to exhibit, creme-de-la-creme customers and also is the best of platform for people to know the latest trending styles.
Reema Arora, a fashionista and an entrepreneur is the brain behind Eventique Concepts, a fashion exhibition that in a very short span of time has carved a niche for itself.
Reema Arora feels Delhi is a place that has two different aspects to shopping, one is very street and freestyle and other is very high end. Keeping that in mind she thought of bringing an exhibition that satisfies shopping needs for all: be it masses or classes.
The Eventique Journey
The journey began at a time when Reema did not have any contacts in the industry. But that did not deter her. Determined to follow her passion, she went ahead with what was available. “I did not want my exhibitors to face a no show of people. I started with my personal network at The Flying Saucer Cafe , Nehru place on 23rd August 2013. Our exhibition was a rather small affair with 10 fashion exhibitors. It was an instant hit and gave me lot of confidence. Then we organised an event at SKOOTER, Hotel Samrat on 2nd December 2013 and then Spring Gala Event at The Flying Saucer Cafe, Epicuria Mall, Nehru Place, New Delhi on 18th April 2014,” elaborates Reema.
“After consecutive three hits, we organised Monsoon Gala Fashion showcase at Vasant Continental 0n 11th August,2014. Later, the Winter Gala Fashion Showcase on Wednesday, 19th November, 2014 which turned out to be a huge success,” she adds.
2015 was much different and bigger for Eventique Concepts. “My Valentine Fiesta followed by Spring Gala received lot of appreciation. Last, we hosted Monsoon Gala at Royal Plaza, CP which not only attracted shoppers and exhibitors but also set a new benchmark for us. Yes, Eventique Concepts with Monsoon Show In 2015 became a household name,” she proudly adds.
The success motivated her to organize Approaching Winter Gala on a much bigger scale. “We try to do different things all the time, and definitely we have evolved over time. We are also different in our approach in terms of selecting the exhibitors, right from masses to classes. My exhibition has something for each taste and each age. We plan to take this exhibition in different parts of India first. After doing successful shows in Delhi, Eventique Concepts by Reema Arora reached new heights this year with hosting first exclusive exhibition in Los Angeles,” she adds.
Overwhelmed by the response she got in LA, Reema is planning to host one exhibition almost every year there.
Eventique Concepts is all about embracing new trends from most talented designers at affordable prices. The team is set to host the next season on 10th October 2016 at Hyatt Regency, New Delhi which will be bigger and better and more festive!
EVENTIQUE CONCEPTS BY REEMA ARORA at HYATT REGENCY, DELHI
It was a day full of fashion and glamour when Reema Arora of Eventique Concepts hosted the Monsoon Fiesta at Hyatt Regency, Bhikaji Kama Place. Reema Arora brought together eminent fashion designers and brands to exhibit the best of creations with a sneak peak to the fashion trends ahead! The long list of exhibitors included Koninoor Kreations,Binels by Harsheen Kohli, Hiralal Jewelers, Knottz, Kanika’s Pret Couture Fashion, among others. Seen at the event were known faces like Meenakshi Dutt, Shweta Singh, Kanika Chanda, Nitasha Bhatia and more.