As we step into 2025, the worlds of fashion, beauty, and lifestyle are being redefined by brands that seamlessly blend creativity, innovation, and sustainability. These trailblazing names are setting new benchmarks with their forward-thinking approaches, ethical practices, and timeless designs. From sustainable fashion to groundbreaking beauty innovations and lifestyle products that inspire, these brands are shaping the future of how we live, dress, and express ourselves.
BAR – Baker’s Artisanal Recipes
BAR (Baker’s Artisanal Recipes) by Dhayvat Udeshi was created with love to serve bakers and confectioners across India by offering premium couverture chocolate. Designed with bakers in mind, BAR products use handpicked ingredients and a convenient design to elevate baking experiences. The brand ensures all its chocolates contain genuine and healthy doses of cocoa butter, promoting natural and authentic baking. With a philosophy centered around Baker’s Utility, Artisanal Quality, and Creative Possibility, BAR aims to take cakes, cookies, and other bakes to the next level of indulgence and taste.
“Ideas don’t change the world. Good execution most certainly does.” – Dhayvat Udeshi, Founder
Beauty by BiE by Queenie Singh is a skincare brand that offers expertly formulated products designed to nourish the skin and boost confidence. Backed by 50 years of global beauty expertise, the brand guarantees effective results in every bottle. From luxurious face masks to rejuvenating bath essentials, Beauty by BiE provides budget-friendly solutions for glowing, radiant skin. The brand’s philosophy transcends routine skincare by creating products that connect deeply with users, offering a personalized and empowering experience.
Quote: “My vision for 2025 is to redefine the relationship between skincare and its users. At BiE, we’re not just scaling up as a brand; we’re scaling up in the way we connect with our customers. We want to be more than just a product on your shelf — we aim to become your skin’s lifelong partner. Through personalized skincare solutions and ongoing guidance, we envision a future where every customer feels seen, heard, and empowered to tackle their unique skin concerns, one step at a time.” – Queenie Singh, Founder & CEO
Charu & Vasundhara
Charu & Vasundhara is the brainchild of a mother-daughter duo who blend western couture with artisanal Indian craftsmanship. Their designs are characterized by intricate metallic embroidery, sequins, and flowing silhouettes that celebrate femininity and individuality. The label draws inspiration from global trends while staying true to its Indian roots, creating pieces that are modern, elegant, and timeless. With a commitment to empowering women through fashion, Charu & Vasundhara create collections that inspire confidence and celebrate the beauty of individuality.
“By 2025, we envision becoming a global symbol of eclectic elegance, blending western couture with Indian craftsmanship.” – Charu & Vasundhara, Co-founders
Dusky India by Asha Tanwar brings the ancient wisdom of Ayurveda to modern skincare routines with a commitment to 100% natural ingredients and eco-friendly practices. Offering chemical-free, preservative-free, and fragrance-free products, Dusky India caters to everyone seeking quality and sustainable skincare. Their range includes anti-acne face washes, luxurious body washes, and more, all designed to rejuvenate and enhance every skin type. By making Ayurvedic skincare accessible and affordable, Dusky India champions the idea that beauty is about embracing nature in its purest form.
“Our vision for 2025 is to continue blending the wisdom of Ayurveda with modern skincare needs, making it accessible, affordable, and fun for everyone. We aim to inspire confidence in natural beauty while nurturing self-care through every product we offer. Alongside launching exciting new products, we also plan to expand internationally, bringing Dusky India’s authentic Ayurvedic skincare to the global stage.” – Asha Tanwar, Founder
Esha Sethi Thirani
Esha Sethi Thirani specializes in bespoke fashion and ready-to-wear collections for women. The label draws inspiration from architecture, shapes, and colors, creating designs that are as timeless as they are empowering. Each piece focuses on flattering the female silhouette with exceptional tailoring and fit, combining contemporary silhouettes with intricate traditional embroidery. Esha’s designs exude effortless luxury, offering versatile creations that are both wearable and elegant. Known for its attention to detail and craftsmanship, the label is perfect for the modern woman who values understated sophistication.
“Where artistry meets innovation, our 2025 vision is to craft exquisite, one-of-a-kind couture experiences that transcend time and trends.” – Esha Sethi Thirani, Founder
Flirtatious
Flirtatious by Aakriti Grover brings vibrant, breezy fashion inspired by seaside vibes. The brand’s uplifting colors, plush fabrics, and bold silhouettes make it a favorite among urban customers seeking stylish yet comfortable pieces. Flirtatious takes sustainability seriously, using recycled materials and operating on a made-to-order model to minimize waste. By combining innovative design with eco-friendly practices, the brand offers fashion that is not only chic but also conscious of its environmental impact.
“By 2025, Flirtatious aims to inspire a movement towards mindful fashion, proving that true style can be both chic and sustainable.” – Aakriti Grover, Founder, Flirtatious
House of Fett
House of Fett, by Esha Bhambri and Abhinav Gupta has quickly risen to prominence as a premium bridge-to-luxury brand catering to the modern Indian woman. The label seamlessly blends bold, original silhouettes with accessibility, creating designs that exude both luxury and wearability. The brand started as a passion project and has grown to 15 premium retail stores across India within just five years. Known for its daring yet elegant designs, House of Fett has carved a niche in the fashion industry, showcasing an impressive 125% year-on-year growth. With plans to expand to 25 exclusive retail locations and a projected revenue of ₹65 CR by the end of FY 2025, the brand is poised to solidify its position as a leader in the high-fashion landscape.
“House of Fett is all set for turbo-fueled growth in FY 2025, expanding to 25 retail locations and driving its valuation to ₹260 CR.” – Esha Bhambri & Abhinav Gupta, Founders, House of Fett
House of Serein
House of Serein by Muskan Mundhra is a sustainable, cruelty-free lifestyle brand dedicated to offering 100% vegan products. The brand showcases a diverse range of plant-based vegan leather accessories, sustainable apparel, and cosmetics. Their collection features innovative materials such as cactus, pineapple, and banana leather for bags, alongside clothing made from 100% cotton. Committed to promoting a compassionate lifestyle, House of Serein blends eco-friendly practices with aesthetics and functionality. With a strong focus on ethical fashion, the brand also collaborates with organizations like PETA India and runs educational initiatives to raise awareness about the importance of sustainable and cruelty-free choices.
“House of Serein is more than just a brand; it’s a movement towards a kinder, more sustainable future. We believe in fashion that speaks compassion, style that empowers, and choices that leave a positive impact on the planet.” – Muskaan Mundhra, Founder
Nautanky by Nilesh and Jagruti Parashar is a niche luxury prêt and couture brand catering to both men and women. Known for its effortless elegance and contemporary edge, Nautanky offers versatile pieces that seamlessly transition from everyday wear to bold statement-making ensembles. With a focus on sustainability, Nautanky operates on a make-to-order model to minimize waste. The brand also incorporates digital printing to reduce water consumption while maintaining the highest standards of quality. By collaborating with skilled Indian artisans, Nautanky celebrates craftsmanship and cultural pride, creating collections that stand the test of time.
“By 2025, Nautanky aims to reflect the diverse stories and cultures of its customers, creating fashion that empowers and inspires individuality.” – Nilesh & Jagruti Parashar, Founders, Nautanky
Ozeqo by Esha Sheth reimagines couture with a focus on personalization and sustainability. The Mumbai-based brand specializes in custom-made garments, ensuring no excess production. Customers can tailor their designs online, making luxury couture accessible while reducing waste. Ozeqo’s commitment to sustainability is matched by its dedication to craftsmanship, with each piece created by skilled artisans in India. Known for its wide range of color options and attention to detail, the brand has become a favorite among celebrities, influencers, and pageant winners.
Quote: “By 2025, Ozeqo aims to lead in personalized, sustainable fashion, creating unique garments that redefine luxury couture.” – Esha Sheth, Founder, Ozeqo
Pearls of Korea
Pearls of Korea by Yukyoung Lee is a celebration of Korean artistry, offering a curated collection of exquisite fashion jewelry and accessories crafted to inspire Indian customers with timeless elegance. Each piece embodies sophistication, empowering customers to express their individuality with bold and beautiful designs. The brand seamlessly blends Korean aesthetics with global trends, delivering high-quality, versatile accessories that elevate everyday style.
“Korean Jewellery is redefining elegance with its perfect blend of tradition and modernity. From timeless pearls to trendy minimalistic designs, it’s a reflection of Korea’s cultural essence. In 2025, as the fascination with K-Pop, K-Dramas, and Korean cuisine continues to grow in India, we are proud to bring the ‘Pearls of Korea’ closer to you—making sophistication accessible to every admirer of this global wave.” Yukyoung Lee, Founder of Pearls of Korea.
Shobitam
Shobitam, the brainchild of sisters Aparna and Ambika, is redefining Indian ethnic wear by making it elegant, affordable, and accessible to a global audience. The brand collaborates with over 640 weavers across 21 clusters in India, celebrating India’s rich heritage and empowering artisans by providing them with sustainable livelihoods. Shobitam’s collections are a perfect blend of tradition and modernity, offering stunning sarees, blouses, lehengas, and jewelry. By focusing on quality, affordability, and superior customer service, Shobitam has witnessed an extraordinary 12X growth over the past three years. With Vidya Balan as the global brand ambassador, the brand is spearheading a global “Saree Revolution,” bringing timeless memories to every special moment.
“As we step into 2025, we see a year where tradition and innovation harmonize, redefining the charm of Indian designer sarees for a global audience.” – Aparna Thyagarajan, Co-founder & Chief Product Officer at Shobitam
These brands go beyond being just labels—they are changemakers transforming the beauty, fashion, and lifestyle industries. With their unwavering vision and dedication to quality, artistry, and purpose, these are the names to watch as they pave the way for a more conscious and stylish future in 2025.
