India’s fashion landscape has always been a vibrant fusion of tradition and modernity. Today, a new wave of couturiers is emerging, redefining the essence of Indian fashion with their innovative designs, unique aesthetics, and a commitment to sustainability. These up-and-coming designers are not just making waves on the runway but also capturing the hearts of fashion enthusiasts around the globe. Let’s take a closer look at the talented Indian couturiers who are shaping the future of fashion, blending cultural heritage with contemporary flair.
Shivani Awasty
Shivani Awasty, a rising couturier in the Indian fashion scene, has rapidly made a mark with her eponymous luxury couture and prêt label. As a founder, Shivani brings a wealth of experience, having honed her craft at Central Saint Martins, London, and under esteemed fashion houses like John Galliano and Marchesa. Her expertise in couture shines through in her brand, which is known for its contemporary, cutting-edge pieces that balance chic elegance with edgy, fashion-forward elements. The brand has become synonymous with intricate detailing, impeccable technique, and a distinctive flair, making heads turn in the ready-to-wear fashion space.
Shivani’s latest collection, Synchrony, is a testament to her innovative design philosophy. This collection masterfully intertwines the organic beauty of nature with the precise allure of geometric forms and Fibonacci sequences, creating garments that are both visually striking and profoundly elegant. With a color palette dominated by cool tones like storm grey and molten black, the collection captures the essence of nature’s symmetry and sophistication.
Jayesh & Kaajal Shah
Jayesh & Kaajal Shah have long been synonymous with sophistication and enduring style. Their brand, rooted in tradition yet effortlessly contemporary, is a celebration of timeless designs. With a deep understanding of heritage and a keen eye for modern aesthetics, Jayesh & Kaajal have carved a niche in the luxury market, offering designs that are both unique and deeply personal.
Each creation is a reflection of their dedication to quality and their commitment to the art of fine craftsmanship. From intricate detailing to the selection of the finest materials, every element is thoughtfully curated to evoke a sense of luxury and exclusivity. Jayesh & Kaajal Shah’s designs accord with those who appreciate the finer things in life and seek to make a statement through their choices.
Whether it’s a grand celebration or an intimate gathering, their creations add grace, turning moments into cherished memories. Furthermore, the brand’s quintessential approach to blending tradition with innovation has made it a preferred choice for patrons who value authenticity and excellence.
In a world where trends come and go, Jayesh & Kaajal Shah stand as classic fashion designers, offering pieces that rise above time and remain as relevant today as they will be in the years to come.
Kaushik Velendra
Kaushik Velendra is a Indian origin London based menswear designer with an instinctive appreciation for impactful clothing, whose trailblazing collections are reshaping modern menswear. Forging a new paradigm of traditional tailoring combined with innovative construction, Velendra continues to showcase a refreshing and inclusive vision. ‘Power dressing for the people and tailoring for the future’ is how Velendra describes his brand’s DNA.
Supporting the myriad of positive reviews and press, Velendra has also dressed the likes of supermodel Alton Mason for the Grammy Awards, Bollywood leading-man Ranveer Singh for the Filmfare Awards and promotional shoots for films and BFC Ambassador for Positive Change and Hollywood star, Priyanka Chopra who wore one of his armour inspired designs
Megha Pitti
MEGHA PITTI An infinite creative force, constant research and the unique blend of innovative cuts with traditional techniques have been the signature of Megha Pitti’s ensembles. It is a celebration of striking yet free-spirited designs, the brand reimagines traditional wear with a modern twist, offering a fresh perspective on affordable luxury.
Lavanya Ahuja
Elegant and enigmatic: that is how Lavanya’s SS’24 capsule captures the essence of special moments. Featuring garments and accessories that flow from day to night, this collection is crafted for cherished moments of togetherness synonymous with the spirit of the season. Focused on weaving the deeply personal into tasteful, performative precision.
Anand Kabra
Anand Kabra is an established, quintessential global Indian designer who is known for his unique interpretations. Since studying at London College of Fashion, he has the ability to create Indian couture, with an international twist that attracts all women from around the world. His proclivity for organic fabrics, vibrant colours, hand-embroidered embellishment and western silhouette align his attention to technique. Across each collection he also features a strong thematic drive, such as an emotion, motif or story – so you can always discover a bespoke ultra-modern piece.
Aneeth Arora
Aneeth Arora, the creative force behind Pero, masterfully incorporates sustainability into her designs, drawing deeply from traditional Indian practices. Pero’s philosophy embraces the values of rural India, particularly the focus on reusing and recycling to reduce waste.
From the initial use of heart-shaped tags filled with fabric scraps to the current emphasis on upcycled and recycled creations, Pero exemplifies Arora’s dedication to eco-conscious fashion. Each collection serves as a platform where tradition merges with innovation, offering a seamless blend of style and ethical responsibility, reflecting the essence of rural India on the global fashion stage.
As the Indian fashion industry evolves, these emerging designers are proving that they are more than just trendsetters—they are pioneers of a new fashion era. With their fresh perspectives and creative ingenuity, they are pushing boundaries and creating garments that resonate with the global audience. By staying true to their roots while embracing innovation, these couturiers are ensuring that India remains at the forefront of the international fashion scene. Keep an eye on these talented designers as they continue to shape the future of couture.
