Brides have changed and styles have changed. Who can forget Kiara Advani making a very contemporary statement in her black and white colour blocked gown and emerald necklace. Or Alia Bhatt, going against convention to choose a pastel lehenga and jewellery that was designed to resonate with personal meaning. In keeping with the new mindset of brides, Zoya, the exquisite boutique from the House of Tata presents ‘My Promise’, celebrating its muse, the Zoya woman, in her avatar as a modern bride. With “My Promise”, Zoya reaffirms her unwavering vow to stay true to herself as she celebrates this sparkling milestone to the infinite wonders of her heart. “In Zoya’s wedding universe, traditional expectations that surround precious jewellery are replaced. The choices of the modern bride emerge from a melting pot of cultures and traditions, reflecting her Indian soul and global spirit. She infuses her trousseau of jewels with meaningful pieces that have present-day relevance and contemporary flair and each piece is mindfully selected to be worn effortlessly and enjoyed over and again,” says Amanpreet Ahluwalia, Zoya’s Business Head. Here is a promise of jewels that will make her shine on her wedding day and a promise that she will want to wear them often. Here is a promise of timeless jewels that will become heirlooms to celebrate her legacy, of standing tall and true to her journey, accompanied by the beloved one of her choice.
Effusion of Blush
A beautiful effusion of blush, the bride wears an elegant necklace inspired by the Birds of Paradise flower. Effortlessly stylish on her big day, the necklace features a fluid and contemporary design for movement and functionality. Her reveries on this special day are reflected in the mesmerising combinations of rubies, tourmalines, pink sapphires and diamonds. Spotlighting her neck with en vogue floral motifs, it is complemented by a tulle gown that gushes forth in delicate shades of blush with modern silhouettes and delicate ruffles. The feminine allure of her strength shines in Zoya’s Art-Deco inspired floral ring, crafted in bold geometry with unconventional stone cuts. Scintillating rubies in hues of passionate red pour forth fluidly from a stunning 1.2 carat centrepiece. Every stone is impeccably cut and polished to reflect her inner fire.
Melting Pot
A connoisseur of contrasts, she is global in expression yet anchored in her roots. Thegrandeur of her traditional uncut diamonds is complemented by the stark modernity of a sharply tailored suit with clean lines while a vintage birdcage veil for a stylish look asunconventional and unique as she is. Vintage style takes centre stage as Zoya’s master craftsmen fuse rare gulabi meena artisanship with new age technology, setting each diamond meticulously on green chatai enamel, to create a timeless masterpiece. The eloquence for the craft and unerring eye for detail translates into exquisite finishing even on the inside, a tangible reminder of her inner beauty.
Grandeur of Minimalism
Effortless yet unmissable, the sublime symmetry of her stunning necklace is exalted by refinement. Commanding all eyes with its cartage and, 30 square-cut emerald and diamond solitaires have been specially sourced, perfectly matched and graduated in a magnificent and captivating cascade. Effortless yet unmissable. Here is a statement- making piece for a new era of romantics that will serve as the cynosure of all eyes on her big day and one she can always wear and enjoy for consequent milestones in her life with a fluency that would take others a lifetime to master. She extends the clean minimalism of a snowy white ensemble with hand-embroidered crystals as an infinite exploration of the feminine. Statement rings and bracelets sinuously grace her fingers in a breath-taking interplay of geometry and artistry. As she curates her wedding look with care, each timeless treasure is designed to light up the night.
Solitaire Soliloquy
In a bride’s trousseau a diamond necklace is a must-have. When looking for treasures that supplement her sartorial savoir-faire, she is enchanted by the aura of a stone, its interplay with light and luminosity and the way the diamonds spike emotions in the heart. Zoya’s quest for the most beautiful stones, shines through in each mesmerising solitaire elevating it beyond a mere mélange of cut, clarity and colour into a splendorous vision to be coveted—a true monument to the artistry of Zoya’s craftsmanship. 50 marquise, 98 pear and 81 round cuts of white diamond solitaires radiate outwards, crafted into a masterpiece that reflects her joy of being. As timelessness transcends the transient, she combines and compliments it with a distinctive diamond necklace with floral motifs. Fluid and comfortable, she pairs it with dangling earrings on an off-shoulder gown, the perfect choice for the mindfully minimalist bride for any wedding occasion.
Fable of Femininity
An array of emeralds rests juxtaposed against a plush palette of pastels, aesthetic in vision and unyielding in spirit. When worn, the design is a monument to the vitality of the bride whose inner strength is seeking newer ways of outward expression. A strength that doesn’t diminish her femininity, but serves as an ode to its resilience. Crafted with exacting precisionand devotion, Zoya’s expert gemmologists have meticulously selected 211 breath- taking Zambian emeralds in different shapes and ardent hues to create a masterpiece as singular as her. 166 precisely set diamonds create a unique shape for this graceful and femininenecklace. Paired with a dreamy gown from Shantanu&Nikhil, this is a modern and romantic keepsake that will be a timeless treasure for generations to come.
Colours of Confidence
Here is glamour encapsulated; vibrant, bold and commanding. Vivid hues of diamonds, emeralds and sapphires create a mesmerising ombre effect in an inspired necklace that celebrates the strength and bounty of the Zoya bride, drawing abstract inspiration from the verdant rainforests in nature that have stood the test of time. Gracefully flanking her neck, this beautiful piece has a feminine lightness and is complemented by matching earrings to create an unforgettable wedding look.
ABOUT ZOYA:
Zoya, the exquisite diamond boutique from the House of Tata, is a luxury brand of fine jewellery, renowned for its expert craftsmanship and distinguished design. Redefining the way jewellery is experienced in India, Zoya now enters its fourteenth year of operations creating meaningful pieces of wearable art product created exclusively with the discerning, aesthetically astute woman as its muse. Zoya’s seven boutiques in Hyderabad, Bengaluru, Mumbai and Delhi and Zoya galleries in Mumbai, Ahmedabad, Kolkata, Chennai, Chandigarh showcase luxury in its most undiluted form. Zoya’s personalized service focuses on providing an unmatched buying experience of warm luxury for its exclusive products. Zoya now extends its service through video-assisted jewellery advisory and home trials.
