According to the stats, the Indian wedding market contributes 3.68 trillion and in the next few years, the wedding industry will grow 200%. While every wedding company is trying to make their way to the top of the list, PR helps a brand to stand out, enhance credibility and capture the market. With so much competition in the wedding market, it can be challenging to stand out. Having a strong PR plan can have a strong impact on your business. In order for people to better understand who you are, what your business is about, and what they may anticipate if they work with you, public relations entails bringing that authenticity to your wider business relationships.
Here is our pick for the best agencies to approach for remarkable PR activities with amazing results
Alkchemy is a high-vibrancy public relations agency that helps portray the brand’s reputation, idea, product, position and accomplishments positively, while opening channels of communication with the media. At Alkchemy, they believe in the magic of bringing life to brands by going beyond imagination, making it immersive experience for its target audience through widespread media and social media visibility.
What they do: “We don’t just convert a brand’s perception but enhance it with the magic of our storytelling. Blending strategies and diverse experiences, we envision maximum visibility for our clients via meticulously planned media, non-media and social media strategies. Our team of alchemists of PR have extensive experience, knowledge and come with a widespread network. Alkchemy does not limit to PR alone, it ensures your company/brand gets the recognition it deserves across platforms,” says Charu Arora, Founder and CEO, Alkchemy.
Weddings and PR: The Wedding industry is one of the most sought after, albeit an aggressively competitive space in India. “Through a well strategized 360-degree PR activity brands can leverage/ enhance their image in the wedding space, and highlight their USPs across digital and print mediums, thereby ensuring more visibility. The landscape post pandemic has changed, and brands are applying unique and creative strategies to up their consumer base. To drive the conversions in the highly competitive market, brands need to consider a holistic PR and marketing strategy,” opines Charu.
We tailor strategies for each client, communicating the brand story with the greatest impact, and ensuring quantifiable outputs. You can trust us to provide you with a demonstrated versatility of our work across industries. Let’s create Magic together
FBO is a boutique agency providing an array of customised services to national and international clients pan India. It caters to luxury, fashion and lifestyle segment for PR services and influencer marketing. The agency services niche clients from couture, pret wear brands to fine jewelery and makeup artists. One of the most trustworthy marketing media for any company to develop a name in the market is through public relation services. In founder Sweta Guptaa’s opinion, “Both small and big brands are relying on PR professionals for their strong social media presence. Post pandemic people have been greatly engrossed in social media and shopping sites, their buying decisions are greatly influenced by styling and trending videos. Brands are looking forward to developing a significant presence on social media platforms. As online market is also a huge conversion platform for brands.” PR definitely gives you an edge over online and offline competition.
Role of PR in a brands establishment: As the saying goes, the sooner the better. “The older established brands are also facing challenges in these ever-changing times. They also agree to importance of PR in maintaining their market. Even if your label is new but you started with PR activities on time. You have better chances of being known as renowned brand in shorter time,” adds Sweta.
Weddings and PR: There are thousands of labels out there in the Wedding industry, competition is huge. Customer gravitates towards renowned brands to grace their memorable occasions. Hence, brand credibility leads directly to sales. PR activities sorts it all for you from providing regular content for social media to making an organic presence on social media.
The right PR services benefits all industries be it beauty, hotels, resorts, travel agencies, event planners, E-commerce websites, clicking FBO PR is just the right thing to do if you are looking for expertise PR services
Started with a purpose to provide an array of services integrated for today’s competitive business and communication scenario, Fireflies Mediaworks has strong media relations which helps them plan and execute PR activities like Image Building, Celebrity management, influencer marketing, celebrity endorsements. media relations, events and coverage. They also provide integrated and tailored communication plans and strategies to cater the PR needs of our valued clients.
Weddings and PR: Zarina Yunus, founder of Fireflies Media believes, “Weddings are the best platform for brand publicity. We come across different cultures as well as people from around the world and this is the most authentic way to build relationships. The Wedding industry is the biggest form of networking and growing your business as word of mouth plays a major role. What you wear, what you eat and what you gift to your friends and family, all matters in a wedding. Hence it’s of utmost important to place the brand among the right target audience and strategize PR for the brands that should speak in action and presentation in the wedding industry.”
H2o Communication by Divya Bhatia
Importance of PR: PR, today acknowledged by different industry verticals from IT to hospitality. Considering the growth of Indian economy which in fact last year became world’s 5th largest economy surpassing the UK, the competition in the market for companies has intensified. Moreover, thanks to government of India’s initiatives like Start Up India many new entrants have entered different business verticals. So, more and more enterprises are now realising the importance of PR to help them stand out from others. Moreover, the social media and overall digital growth has also become an integral part of PR strategy to gain foothold in the market and create recall value for a brand.
Weddings and PR: The Wedding Industry has become extremely competitive, especially after the pandemic. At the same time wedding today is not just about the traditional festivities but involves so many facets like choosing venue, a wedding destination, a dress or the decor. According to Divya Bhatia, “Prospective clients looking to get hitched want to engage companies that have a reputation in the market and can help them to create memories forever. Utilising digital platforms for searching wedding solution providers is a growing trend. So engaging a PR company can help players operating in the vertical to tell couples their success stories, what makes them the right choice or highlight their proven excellence in the field.”
SASS Communications has been steadily involved in creating an impactful brand image for diverse brands in the Indian market. Working in complete partnership with clients, Sass Communications helps them develop and articulate their vision and communicate key messages that drive understanding of their business strategy among key audiences, including the press,customers, influencers, celebrity stylists, media influencers/experts etc.PR post pandemic: The PR sector experienced a substantial increase in the number of businesses that needed assistance throughout the pandemic to maintain brand recognition and recall. It also somewhat blurred the distinctions between print and digital media. The growth of the PR sector in India has also been largely attributed to the industry’s growing interest in digital media, cross-industry partnerships, networking, holding brand events, building expert/ influencer relationships, social media, ORM, and effectively narrating brand stories.
WEDDINGS AND PR: Building credibility is the key to being the leader in the wedding industry and PR will not only help you build credibility but also will open doors for you to write comment columns and trend articles for luxury wedding magazines/ new-age digital media, once you become known for what you do. You’ll also have opportunities to comment as part of a journalist’s story once you gain recognition for what you do, this will help your business to reach out the correct target audience.
PR has seen an immense rise towards New Media and has seen a drastic shift towards Marketing based PR Practice where brands demand keyword-based Press Releases. Today with the immense impact of social media the buzz can be measured and calculated, unlike via traditional PR where it is difficult to measure the exact results. Post pandemic, a lot of brands have been launched, the rise of PR has increased. If you need to tell your story, then you need to constantly strive on PR and Marketing.
Weddings and PR: It is extremely important due to the changing trends in the wedding industry, as to create the buzz a brand needs to be in the buzz first. Also wedding industry is constantly evolving with changing trends, thus it is important to focus on the trends via PR and Buzz.
The SAP Media is a Digital Marketing Company founded in November 2019 by Sudakshana Chatla, that specialises in Branding, Social Media Marketing, Influencer Marketing, Website Development, Search Engine Optimization, and Public Relations.
We know that a brand has a vision for its business or cause – we do too! “We have worked with many entrepreneurs, influencers & brands around the world who want to make a difference in their communities but need help building their brand presence online. We have aced our game by working with celebrities and brands like Madhu Chopra (Priyanka Chopra’s mom) & D.Y.Patil. On the other side, we have been empowered by working with startups full of dreams,” says Sudakshna Chatla, Founder of The SAP Media.
Weddings and PR: Post Covid both PR and weddings have drastically shifted. PR plays a crucial role to make a brand stand out. It is important for brands with a niche in the wedding industry for several reasons. PR is all about image, reputation and the public perception of the brand. The way you communicate with your customers can have a huge impact on their trust in you and therefore their decision to associate with you. PR also helps boost SEO both digitally and in-person. At SAP, we have seen an increase in the investments by wedding companies in both PR and online marketing. It’s no longer a corner of a newspaper but a whole cover page, influencer and celebrity collaborations and joining hands with an aligned niche.
Today, wedding companies are more than just grand decorations, they are the powerhouse of unforgettable experiences.